The Future of Search: Insights from Google I/O 2023
Google I/O 2023 unveiled transformative changes to the future of search, with GenAI leading the charge. While monetization remains vital to Google's business, the focus is shifting towards a user-centric organic search experience. But as Google embarks on this ambitious journey with AI, it faces stiff competition from rapidly evolving technologies like OpenAI's ChatGPT. Read on to explore our insights into this new era of search.
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